3 Storytelling Examples From The Most Iconic CEOs

November 26, 2024

In 1994, Steve Jobs said: “The most powerful person in the world is the storyteller.”

And he was right.

When you watch some of the most iconic CEOs speak, you’ll notice they’ve mastered the art of storytelling.

But what does their storytelling actually look like?

Today, I’ll share 3 incredible stories from three remarkable leaders: the former COO of Meta, the CEO of Microsoft, and the former CEO of WeWork.

3 Storytelling Examples

1. Example: Sheryl Sandberg (Former COO of Meta)

“I went to college across the river at Harvard and took a class in European intellectual history with my roommate Carrie. She was a brilliant literature student. My younger brother David, a water polo-playing pre-med sophomore, joined us too—but let’s just say he wasn’t as passionate about the subject.

Carrie went to every lecture and read all the books in the original languages. I went to every lecture and read the books in English. My brother? He went to two lectures, skimmed one book, and then camped on our couch for three nights while I tutored him for the exam.

Afterward, we compared how we thought we’d done:
Carrie said, ‘I’m not sure I fully explained the Hegelian dialectic.’
I said, ‘I don’t know if I connected Locke’s theory of property to later philosophers.’
David said, ‘I got the flat one.’
We were confused: ‘The flat what?’
He replied, ‘The flat A—not an A-, not a B+, the flat A.’

We looked at him in disbelief and said, ‘But you don’t know anything!’

That story illustrates a key insight: men tend to slightly overestimate their abilities, while women underestimate theirs. Research backs this up—men apply for promotions when they meet some of the criteria, while women wait until they meet 110% of them.”

What makes Sheryl’s storytelling so effective? She has a relatable, playful style that makes her message easy to connect with and remember.

Let’s now move to a very different storyteller—someone whose style is casual yet captivating.

2. Example: Satya Nadella (CEO of Microsoft)

“I remember my final interview at Microsoft—a moment that ended up changing my life.

During the interview, one of the interviewers asked me, ‘You’re at a crossroads, and a baby falls and starts crying. What do you do?’

I thought, ‘This must be some complex algorithm I haven’t learned yet.’

After thinking for a bit, I said, ‘I’d go to a phone booth and call 911.’ (This was before smartphones, of course.)

The interviewer stood up, walked me out, and said, ‘You need to develop some empathy. When a baby falls, you pick them up and comfort them before doing anything else.’

I thought, ‘Well, that’s it. I’ve definitely blown this interview.’

But surprisingly, I got the job. That moment changed how I think about leadership. It taught me that empathy—understanding others before you act—is essential. And now, empathy is at the heart of how I lead at Microsoft.”

What makes Satya’s storytelling stand out?
He uses small, personal anecdotes that reveal his personality and values, making him seem approachable—not just a mega-CEO but someone you’d grab coffee with.

Now onto our final story, which comes from someone known for his controversies—but also for being an incredible storyteller.

3. Example: Adam Neumann (Former CEO of WeWork)

“When I was 28, I met my then-girlfriend—now wife—Rebecca.

Within three minutes of our first meeting, she looked at me and said, ‘You have a lot of potential, but you’re full of shit.’

I was stunned. ‘Wait, we just met! Don’t you know who I am?’
She replied, ‘You’re sweaty. Did you bike here?’
‘Actually, yes, I did. I’m saving money because I’m an entrepreneur.’
She shot back, ‘You talk a big game, but you’re broke.’
I protested, ‘You don’t know that!’
She smiled, ‘Anyone who talks about money doesn’t have any.’

Then she dropped the real bombshell:
‘You don’t understand the game of life.’

I tried to argue, ‘Of course, I do! Success is dying the oldest with the most money.’
She just shook her head and said, ‘Exactly. You don’t get it. Success is having the most loved ones, making the greatest impact, and having fun doing it.’

That conversation blew my mind. Within 30 days, I proposed—and it was the best decision I ever made.”

What makes Adam’s storytelling so powerful?
It’s full of surprises and vivid moments, like Rebecca saying, ‘You’re full of shit.’ It grabs attention and leaves a lasting impression.

Final Thoughts

Three leaders, three styles, one shared skill: the ability to tell unforgettable stories.

Which story resonated most with you? Let me know—I’d love to hear your thoughts!

Sheryl, Satya, and Adam used a few very specific storytelling techniques.
If you want to learn to tell incredible stories, check out this next article where I share ‘7 years of storytelling in 54 minutes.’

Enjoy!

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