Only a few seconds in, Alex shares the challenge of his story.
That challenge can be anything – a surprising conversation, a difficult decision, an emotional challenge, a physical challenge. Any problem that he or someone else faced in that moment.
But how does he share that challenge?
In 90% of his stories, he uses one specific technique:
Alex shares the dialogue of that exact moment.
He uses the exact words that were used in the crucial moment of the story.
His dialogue is so incredibly effective, because it’s unexpected, catchy, and simple.
But that would have been boring.
Instead, Alex used much catchier dialogue.
But not only that, in a lot of his videos, he also often changes his voice and posture when sharing that dialogue.
He impersonates the other character.
Up to this point, the story is about himself.
But Alex knows, in order to make his story land really well, he needs to make it relevant for his listeners.
And that’s where he moves into the last step.